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Brezel | Crackers | Mix | Sticks | Biscuits  


S.C. CROCO S.R.L. Romanian Leader for the products: "Brezel", "Crackers" si "Sticks". - established and present on the market since 1994.
Share Holders: sole partner, Damian MEREU.
Registered Mark: Since 1994 up to now the company products are sold under the mark of Croco®
Production capacity
the maximum is 93 tons biscuits/24 hours type:
- Crackers
- Brezel
- Sticks
- Petit Beurre
- Cream Biscuits
Infrastructure:
- Production areas: 6.567 sqm.
- Storage areas: 8.350 sqm.
- Offices: 471 sqm.
Car fleet:
- 2 MAN 20 tons trucks
- 15 Opel Astra (for the sales staff)
- Volkswagen Passat for managers
- The transportation to the distributors and the international trucks is made by Croco
Employees:
- 250 of which 160 in the direct productive sector.
Certifications:
- ISO 9001
- IFS
- BRC
- HACCP

Market share (approximately)
Produs 2011
Sticks 31%
Brezel 14%
Crackers 14%
Cream Biscuits 8%


Year business rate 2011

14.000.000 EUR


- October 1994:
We started with the sticks some production capacities, reaching the present capacity of 12 tons/24 hours
Former name of the company SC MADRE PANCOM Ltd. since 1994 to 2002
During this period the Croco sticks became the indisputable leader of the Romanian market.
Still in 1992 it was built a production area with very modern auxiliary facilities on an area of 3866 sqm.
- February 1999:
It is functional a production line for sugar and gluten crackers with a total capacity of 14-19 tons/24 hours (depending on the product).
This capacity imposed on the Romanian market such products as: Croco Picnic, Croco Petit Beurre, Croco Cream Biscuits and Croco Petit Cream.
- January 2002:
It is functional a production line with a total capacity of 24-31 tons/24 hours (depending on the product). At that moment Croco introduced and promoted on the Romanian market such products as: Croco Brezel, Croco Maxi Brezel, Croco Crackers, Croco Mini Sticks and Croco Mini Petit Beurre.
- February 2004:
It was finished the assembling work of a third crackers production line with a total capacity of 24-31 tons/24 hours (depending on the product) which is similar to the previous line producing mainly various kind of Brezel and Crackers and new kind of the type Maxi Brezel and Mini Sticks.
This line will bear the entire necessary for the up-growing export production.
Then, these products were rarely to be found on the Romanian market and Croco managed to impose itself as a leader becoming soon the biggest national producer for Brezel and Crackers.
- January 2007:
Business Week, a reference magazine in the economic press, has made, from the beginning of 2007, a top of first 50 Romanian brands.
Based on the indices analysed, Croco was on the 50th place whith an evaluted brand of 3 milions €.
- 2010 - 2011:
It runs an investment of 5 million with completion in October 2011 in new packaging lines, a new line of stiks and grain bins.

 

Direct sales through international shop networks:
- Metro Cash & Carry
- Selgros
- Real Hypermarket
- Auchan
- Kaufland
- Interex
- Cora
- Carrefour
- Billa
- Profi

Sales by distribuitors to retailers:
85 distributors, two for each county, Croco works with the two biggest distributors of each county. They cover a number of approximately 30.000 clients.

Sales personell - personell hired for distribution:
- National Sales Manager
- National Manager Key Account
- 3 Regional Sales Managers
- Logistic Manager
- 14 Area Sales Managers
- 35 Merchandisers working in international nets and retail market

Export

  • Angola
  • Armenia
  • Austria
  • Bosnia & Hertzegovina
  • Bulgaria
  • Cehia
  • China
  • Croatia
  • Egipt
  • Estonia
  • Finlanda
  • Franta
  • Gaza
  • Georgia
  • Germania
  • Grecia
  • Iordania
  • Israel
  • Italia
  • King of Bahrain
  • Kosovo
  • Letonia
  • Liban
  • Macedonia
  • Malta
  • Marea Britanie
  • Maroc
  • Moldova
  • Olanda
  • Palestina
  • Polonia
  • Portugalia
  • Rusia
  • Slovacia
  • Slovenia
  • Ungaria
  • SUA
  • UK
Fairs and exhibitions 2008
Nr. Name Location  
1 ISM 2008 Koln
2 PLMA - World od Private Label Amsterdam
3 World Food Moscova
4 SIAL Paris
5 PRIVATE LABEL Munchen
Fairs and exhibitions 2011
Nr. Name Location  
1 MARCA BOLOGNA   Bologna
2 ISM KOLN  Koln
3 IFE LONDRA Londra
4 ALIMENTARIA LISABONA  Lisabona
5 PLMA Amsterdam
Fairs and exhibitions 2009
Nr. Name Location  
1 IFE Londra
2 MDD Expo  Paris
3 PLMA Amsterdam
4 Fancy Food New York
5 Tutto Food Milano
6 ANUGA Koln
Fairs and exhibitions 2012
Nr. Name Location  
1 ISM Koln
2 PLMA Amsterdam
Fairs and exhibitions 2010
Nr. Name Location  
1 MARCA 2010 Bologna
2 ISM 2010 Koln
3 IFE Londra
4 ALIMENTARIA Barcelona
5 MDD Expo  Paris
6 PLMA Amsterdam
7 Tutto Food Milano
8 SIAL  Paris
SC Croco SRL © 2008 - 2011