
S.C.
CROCO S.R.L. Romanian Leader for the products: "Brezel", "Crackers" si "Sticks".
-
established and present on the market since 1994.
Share
Holders: sole
partner, Damian MEREU.
Registered
Mark: Since 1994 up to now the company products are sold under the
mark of Croco®
Production
capacity the maximum is 93 tons biscuits/24 hours type:
- Crackers
- Brezel
- Sticks
- Petit Beurre
- Cream Biscuits
Infrastructure:
- Production areas: 6.567 sqm.
- Storage areas: 8.350 sqm.
- Offices: 471 sqm.
Car
fleet:
- 2 MAN 20 tons trucks
- 15 Opel Astra (for the sales staff)
- Volkswagen Passat for managers
- The transportation to the distributors and the international trucks
is made by Croco
Employees:
- 250 of which 160 in the direct productive sector.
Certifications:
- ISO 9001
- IFS
- BRC
- HACCP
Market share (approximately)
Year
business rate 2011
14.000.000
EUR
|

-
October 1994:
We started
with the sticks some production capacities, reaching the present
capacity of 12 tons/24 hours
Former
name of the company SC MADRE PANCOM Ltd. since 1994 to 2002
During
this period the Croco sticks
became the indisputable leader of the Romanian market.
Still in 1992 it was built a production area with very modern
auxiliary facilities on an area of 3866 sqm.
-
February 1999:
It is functional
a production line for sugar and gluten crackers with a total capacity of
14-19 tons/24 hours (depending
on the product).
This capacity imposed on the Romanian market such products
as: Croco Picnic, Croco Petit
Beurre, Croco Cream
Biscuits and Croco Petit
Cream.
- January
2002:
It is functional
a production line with a total capacity of 24-31 tons/24 hours (depending
on the product). At that moment
Croco introduced and promoted on the Romanian market such products as: Croco
Brezel, Croco Maxi
Brezel, Croco Crackers, Croco Mini
Sticks and Croco Mini
Petit Beurre.
-
February 2004:
It was
finished the assembling work of a third crackers production line
with a total capacity of 24-31 tons/24
hours (depending on the product) which is similar to the previous line producing
mainly various kind of Brezel and Crackers and
new kind of the type Maxi Brezel and Mini
Sticks.
This
line will bear the entire necessary for the up-growing export
production.
Then, these products were rarely to be found on the Romanian
market and Croco managed to impose itself as a leader becoming
soon the biggest national producer for Brezel and Crackers.
-
January 2007:
Business
Week, a reference magazine in the economic press, has made, from
the beginning of 2007, a top of first 50 Romanian brands.
Based
on the indices analysed, Croco was on the 50th place
whith an evaluted brand of 3 milions €.
-
2010 - 2011:
It runs
an investment of 5 million with completion in October 2011 in
new packaging lines, a new line of stiks and grain bins.
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Direct
sales through
international shop networks:
- Metro Cash & Carry
- Selgros
- Real Hypermarket
- Auchan
- Kaufland
- Interex
- Cora
- Carrefour
- Billa
- Profi
Sales
by distribuitors to
retailers:
85 distributors, two for each county, Croco works
with the two biggest distributors of each county. They cover
a number of approximately 30.000 clients.
Sales
personell - personell hired for distribution:
- National Sales Manager
- National Manager Key Account
- 3 Regional Sales Managers
- Logistic Manager
- 14 Area Sales Managers
- 35 Merchandisers working in international nets
and retail market
Export
- Angola
- Armenia
- Austria
- Bosnia & Hertzegovina
- Bulgaria
- Cehia
- China
- Croatia
- Egipt
- Estonia
- Finlanda
- Franta
- Gaza
- Georgia
- Germania
- Grecia
- Iordania
- Israel
- Italia
|
- King of Bahrain
- Kosovo
- Letonia
- Liban
- Macedonia
- Malta
- Marea Britanie
- Maroc
- Moldova
- Olanda
- Palestina
- Polonia
- Portugalia
- Rusia
- Slovacia
- Slovenia
- Ungaria
- SUA
- UK
|
|
| Fairs and exhibitions
2008 |
| Nr. |
Name |
Location |
| 1 |
ISM 2008 |
Koln |
| 2 |
PLMA - World od Private Label |
Amsterdam |
| 3 |
World Food |
Moscova |
| 4 |
SIAL |
Paris |
| 5 |
PRIVATE LABEL |
Munchen |
| Fairs and exhibitions
2011 |
| Nr. |
Name |
Location |
| 1 |
MARCA BOLOGNA |
Bologna |
| 2 |
ISM KOLN |
Koln |
| 3 |
IFE LONDRA |
Londra |
| 4 |
ALIMENTARIA LISABONA |
Lisabona |
| 5 |
PLMA |
Amsterdam |
|
| Fairs and exhibitions
2009 |
| Nr. |
Name |
Location |
| 1 |
IFE |
Londra |
| 2 |
MDD Expo |
Paris |
| 3 |
PLMA |
Amsterdam |
| 4 |
Fancy Food |
New York |
| 5 |
Tutto Food |
Milano |
| 6 |
ANUGA |
Koln |
| Fairs
and exhibitions 2012 |
| Nr. |
Name |
Location |
| 1 |
ISM |
Koln |
| 2 |
PLMA |
Amsterdam |
|
| Fairs and exhibitions
2010 |
| Nr. |
Name |
Location |
| 1 |
MARCA 2010 |
Bologna |
| 2 |
ISM 2010 |
Koln |
| 3 |
IFE |
Londra |
| 4 |
ALIMENTARIA |
Barcelona |
| 5 |
MDD Expo |
Paris |
| 6 |
PLMA |
Amsterdam |
| 7 |
Tutto Food |
Milano |
| 8 |
SIAL |
Paris |
|